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The Stickiness of Pandemic-Driven Economic Behavior

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The behavioral changes that persist after the pandemic will offer new business opportunities for firms that carefully assess consumer, industry, and regulatory trends. And policymakers can help the world to boost productivity by extending and improving digital infrastructure and ensuring universal access to it.

MUMBAI/SAN FRANCISCO –When COVID-19 arrived, firms, workers, and consumers had to adapt quickly in order to continue operating under the constraints that the pandemic imposed. As vaccines enable a resumption of more “normal” activities, at least in some countries, the extent to which these changes will stick is one of the most pressing questions businesses face.

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