Used carefully and accurately, big data creates unprecedented scope to understand society and improve how we live and work. But big data requires big experiments, because what works in theory may not translate well in the real world, where complex human interactions cannot always be captured, even by the most sophisticated models.
CAMBRIDGE – Big data is made from the digital trail that we leave behind when we use credit cards, mobile phones, or the Web. Used carefully and accurately, these data give us unprecedented scope to understand our society, and improve the way we live and work. But what works in theory may not translate well in the real world, where complex human interactions cannot always be captured, even by the most sophisticated models. Big data requires us to experiment on a big scale.
CAMBRIDGE – Big data is made from the digital trail that we leave behind when we use credit cards, mobile phones, or the Web. Used carefully and accurately, these data give us unprecedented scope to understand our society, and improve the way we live and work. But what works in theory may not translate well in the real world, where complex human interactions cannot always be captured, even by the most sophisticated models. Big data requires us to experiment on a big scale.