Why Pay More?

Anyone who buys a $30,000 watch or a $12,000 handbag is either extraordinarily ignorant or just plain selfish. As Ukraine has shown, the ethical shortcomings of conspicuous consumption are all the more pronounced when the behavior of public officials is involved.

PRINCETON – When Radosław Sikorski, Poland’s foreign minister, went to Ukraine for talks last month, his Ukrainian counterparts reportedly laughed at him because he was wearing a Japanese quartz watch that cost only $165. A Ukrainian newspaper reported on the preferences of Ukrainian ministers, several of whom have watches that cost more than $30,000. Even a Communist member of Ukraine’s parliament, the Rada, was shown wearing a watch that retails for more than $6,000.

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