National Rifle Association members look over optics in the SIG Sauer display Scott Olson/Getty Images

Are Guns the Next Target for Conscientious Investors?

The gun-control debate in the US is a long and bitter one. But activism by investors and companies in the wake of the mass shooting at a high school in Parkland, Florida, may finally bring about real change.

LONDON – On the morning of September 11, 2001, standing in a conference room in France full of institutional investors from around the world – representing pension, sovereign-wealth, and corporate funds – I spoke about the emergence of an important, but not yet fully recognized, new trend: investing with a conscience. The audience scoffed, to put it mildly. Investing was all about returns.

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