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A User’s Guide to Conferences

Summer is conference season – a critical time for building brands, making connections, and shaping industries. The best conferences help a community to define and understand itself, while illuminating the demands and challenges that the relevant market faces.

DALLAS – Summer is conference season – a critical time for building brands, making connections, and shaping industries. Indeed, though people increasingly learn and interact online, we retain a fundamental need to engage in person. At conferences, such engagement is guided by a few basic principles. Understanding them – being “conference literate” – is critical to making the most of a conference, whether as an organizer, speaker, or attendee.

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