“Your genetic information should be controlled by you,” declares an advertisement for the US direct-to-consumer genetic-testing firm 23andMe – an appealing notion, especially given the current furor over electronic eavesdropping. But whether 23andMe is practicing what it preaches remains dubious, at best.
LONDON – “Your genetic information should be controlled by you,” declares an advertisement for the American direct-to-consumer (DTC) genetic-testing firm 23andMe. Amid the current furor over electronic eavesdropping, the notion that individuals should decide who can access their personal data is particularly appealing. But whether 23andMe is practicing what it preaches remains dubious, at best.
LONDON – “Your genetic information should be controlled by you,” declares an advertisement for the American direct-to-consumer (DTC) genetic-testing firm 23andMe. Amid the current furor over electronic eavesdropping, the notion that individuals should decide who can access their personal data is particularly appealing. But whether 23andMe is practicing what it preaches remains dubious, at best.