The narrative about the challenges of doing business in Africa needs to be revised. Given the myriad products and services that remain unattainable, opportunities for market-creating innovation abound.
BOSTON – Africa is often regarded as a risky place to do business. There are success stories, like Safaricom, Flutterwave, and Kobo360. But investors tend to view them as anomalies: the fact that they are thriving, despite pervasive poverty, political instability, and widespread corruption, is a matter of luck, not proof that Africa is a “safe” investment destination.
BOSTON – Africa is often regarded as a risky place to do business. There are success stories, like Safaricom, Flutterwave, and Kobo360. But investors tend to view them as anomalies: the fact that they are thriving, despite pervasive poverty, political instability, and widespread corruption, is a matter of luck, not proof that Africa is a “safe” investment destination.