Whatever Happened to Soft Power?
With the news dominated by dramatic examples of countries using coercion, intimidation, and payoffs to advance their interests, the power of attraction would seem to be irrelevant in international relations. But it still matters, and governments ignore its potential at their peril.
CAMBRIDGE – As 2021 drew to a close, Russia had massed troops near its border with Ukraine; China had flown military jets near Taiwan; North Korea was still pursuing its nuclear-weapons program; and Taliban fighters were patrolling the streets of Kabul. Seeing all this, friends asked me: “Whatever happened to soft power?”