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The High Cost of GPT-4o

OpenAI's newest artificial-intelligence tool, GPT-4o, leverages a large and growing user base – drawn in by the promise that the service is free – to crowdsource massive amounts of multimodal data and use it to train its AI model. But much of the data is not owned by its users, and copyright holders will have little recourse.

HONG KONG/LONDON – With the launch of GPT-4o, OpenAI has once again shown itself to be the world’s most innovative artificial-intelligence company. This new multimodal AI tool – which seamlessly integrates text, voice, and visual capabilities – is significantly faster than previous models, greatly enhancing the user experience. But perhaps the most attractive feature of GPT-4o is that it is free – or so it seems.