Why Frugal AI Alone Won’t Fix AI’s Energy Problem
To curb AI’s rising energy consumption, the industry is promoting the concept of frugal AI, encouraging businesses and individuals to use AI models more selectively. But focusing solely on end users is misguided, given that the primary drivers of AI’s energy demand are suppliers.
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PARIS – While the rise of AI could revolutionize numerous sectors and unlock unprecedented economic opportunities, its energy intensity has raised serious environmental concerns. In response, tech companies promote frugal AI practices and support research focused on reducing energy consumption. But this approach falls short of addressing the root causes of the industry’s growing demand for energy.